Alfa Romeo - New Premium Partner of the Swiss PGA
12.03.2019
Alfa Romeo is the new premium partner of the Swiss PGA. Around 380 members of the association benefit from the commitment of the leading car brand. With the sponsorship commitment, Alfa Romeo supports the Swiss PGA in the promotion and further development of golf in Switzerland. The Italian brand Alfa Romeo, which belongs to FCA Switzerland SA (Fiat Chrysler Automobiles), will also be the title sponsors of the Swiss PGA Matchplay Championship.
Lifestyle and Emotions
Keith Marriott, President Swiss PGA, says: "We look forward to working with Alfa Romeo. Alfa Romeo is the epitome of automotive history and passion. Alfa Romeo wrote many indelible sides of motorsport with the outstanding P3, the amazing 6C 1750, the unforgettable 8C, the uncompromising 155 V6 TI DTM. Elegance, exclusivity and incomparable performance are the DNA of Alfa Romeo. These brand values are a perfect fit with our own values such as style, quality and sporting passion. "
The engagement in Switzerland is based on Alfa Romeo's pan-European sponsorship strategy in golf. Sebastien Perrais, CEO of FCA Switzerland SA confirms: "With our sponsorship commitment and the launch of our Alfa Romeo Golf Trophy, we want to promote and support golf in Switzerland. Our brand stands for lifestyle and emotions and therefore fits perfectly with the game of golf. The Swiss PGA shares our core values and is thus an ideal partner for our commitment. »
